Trusted by 500+ jewellers across India

Your Jewellery Store, Now Online

Create your branded online jewellery store in 5 minutes. Free forever. Built for Indian jewellers.

No credit card required · Set up in under 5 minutes

Sharma Jewellers

Since 1985 · Jaipur

AllGoldDiamondSilver

Gold Necklace

45,000

Diamond Ring

78,500

Silver Anklet

3,200

Rose Gold Set

62,000

HomeCategoriesCartAccount

0+

Jewellers Trust Us

0K+

Products Listed

0K+

Monthly Visitors

0.0%

Uptime

MumbaiDelhiJaipurSuratKolkataBangaloreHyderabadChennaiAhmedabadPuneLucknowChandigarhMumbaiDelhiJaipurSuratKolkataBangaloreHyderabadChennaiAhmedabadPuneLucknowChandigarh

The Problem

Most jewellers lose customers because they have no online presence.

Without Online Presence

  • Customers can't find you online
  • No way to showcase new collections
  • Missing festival & wedding season sales
  • Spending lakhs on outdated websites

With Sarafa

  • Beautiful online store in 5 minutes
  • Showcase collections on WhatsApp & social
  • Automated campaigns for every occasion
  • Completely free, no developer needed

How Sarafa Helps You Grow Revenue

Real impact for real jewellers. Here's what going online means for your business.

3x

More Customer Reach

Physical + online presence reaches 3x more customers than a shop alone.

Shop Only
Shop + Online
40%

More Repeat Visits

WhatsApp campaigns for Diwali, Dhanteras & weddings drive repeat customers.

No Campaigns
With Sarafa
2-5L

Saved Per Year

No developer fees, no monthly charges. Save lakhs compared to custom solutions.

Custom Dev
Sarafa (Free)

Everything You Need to Grow Your Business

From inventory management to marketing campaigns, we have got you covered.

Launch Your Store

Set up your online jewellery store in minutes. No technical knowledge needed. Share on WhatsApp, Instagram & Facebook.

Inventory Management

Track gold, silver & diamond inventory with weight, purity, making charges, and real-time stock levels.

Marketing Campaigns

Send WhatsApp, SMS & email campaigns to your customers for Diwali, Dhanteras, weddings and special occasions.

Smart Analytics

Know what your customers want. Track visits, product views, popular items, and buying patterns.

Beautiful Templates

Choose from premium templates designed specifically for Indian jewellery stores. Looks great on mobile.

Custom Domain

Connect your own domain or use a personalised sarafa.in link. Professional online presence for your brand.

See It in Action

Preview what your online store and dashboard will look like.

Sharma Jewellers

Trusted Since 1985 · Jaipur

AllNecklacesRingsEarringsBracelets
45g

Kundan Necklace Set

1,25,000

4.2g

Diamond Solitaire Ring

2,48,000

28g

Silver Temple Anklet

4,500

12g

Rose Gold Bracelet

32,000

8g

Gold Jhumka Earrings

18,500

15g

Diamond Mangalsutra

85,000

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Loved by Jewellers Across India

Hear from jewellers who have transformed their business with Sarafa.

Sarafa transformed my family business. We went from zero online presence to getting 50+ enquiries per week. My Diwali sales increased by 3x after I started sharing my store link on WhatsApp.

RS

Rajesh Sharma

Jaipur

As a woman entrepreneur, I needed something simple yet professional. Sarafa gave me a beautiful online store without hiring any developer. My customers love browsing my collection online before visiting.

PM

Priya Mehta

Mumbai

I was spending 3 lakhs per year on a developer to maintain my website. Sarafa does everything better, for free. The inventory management alone saves me hours every week.

SA

Sunil Agarwal

Delhi

Simple Pricing: Free Forever

No hidden charges. No credit card required. Everything you need to grow.

Free Forever
₹0/month
  • Unlimited products
  • Online store with custom domain
  • WhatsApp, SMS & Email campaigns
  • Analytics & insights dashboard
  • Multi-location support
  • Inventory management
  • No commission on sales
  • Premium templates

No credit card required

Live in 3 Simple Steps

Sign Up in 30 Seconds

Just enter your name, shop name, and phone number. That's it.

Add Your Jewellery

Upload photos, set prices, weights, and purity. Bulk upload available.

Share & Grow

Share your store link on WhatsApp, Instagram, and start getting customers.

Frequently Asked Questions

Everything you need to know about Sarafa. Can't find what you're looking for? Contact us anytime.

Is Sarafa really free?+

Yes, Sarafa is completely free to use. You can create your store, add unlimited products, run campaigns, and use all features at no cost. We plan to introduce optional premium features in the future, but the core platform will remain free forever.

Do I need technical knowledge to use Sarafa?+

Not at all. Sarafa is designed for jewellers, not developers. If you can use WhatsApp, you can use Sarafa. Our setup wizard guides you through creating your store in under 5 minutes. No coding, no design skills required.

Can I track gold, silver, and diamond inventory separately?+

Absolutely. Sarafa's inventory system is built specifically for jewellers. You can track each product by metal type, weight, purity (karats), making charges, and stone details. It supports gold, silver, diamond, platinum, and custom categories.

How will customers find my online store?+

You get a unique store link (e.g., sarafa.in/your-shop-name) that you can share on WhatsApp, Instagram, Facebook, and your business cards. You can also connect your own custom domain. Plus, your store is optimised for Google search so customers can find you online.

Can I send WhatsApp campaigns to my customers?+

Yes! Sarafa includes built-in campaign tools for WhatsApp, SMS, and email. You can send promotional messages for festivals like Diwali, Dhanteras, Akshaya Tritiya, weddings, and special offers to drive repeat customers to your store.

Is my data safe on Sarafa?+

Your data security is our top priority. We use industry-standard encryption, secure cloud hosting, and regular backups. Your product data, customer information, and business details are fully protected. You own your data and can export it anytime.

Ready to Take Your Jewellery Business Online?

Join 500+ jewellers who are growing their business with Sarafa. It takes less than 5 minutes to set up.

No credit card required · Set up in under 5 minutes

Sarafa is a free online jewellery store platform built for Indian jewellers. It enables jewellery shop owners to create a professional online store, manage gold, silver, and diamond inventory with weight and purity tracking, run WhatsApp and SMS marketing campaigns, and access detailed analytics. Trusted by over 500 jewellers across cities like Mumbai, Delhi, Jaipur, Surat, Kolkata, and Bangalore, Sarafa requires no technical knowledge and is completely free to use.